The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service.

Writing is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence

The key is not to call the decision maker. The key is to have the decision maker call you.

The reason Trust is requested is because the person seeking Trust realizes that Trust is the key to Yes.

Your character holds the key to your trustworthiness.