People don't like to be sold, but they love to buy!

To be a great leader of people - inspire them to follow you, not your rules.

All things being equal, people want to do business with their friends.

People who to back and chastise themselves, or second guess themselves, for making a wrong decision or a weak decision continues to set themselves up for failure in future decisions simply because they don't trust themselves.

The best way to learn how to become trustworthy is to study other trustworthy people.