4 Quotes by John Hegarty about branding
- Author John Hegarty
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The first lesson of branding: memorability. It's very difficult buying something you can't remember.
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- Author John Hegarty
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Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind.
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- Author John Hegarty
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Better to be known for something than be forgotten for nothing.
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- Author John Hegarty
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The function of advertising is simply to promote and sustain competitive advantage for brands.
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