You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

It's very easy to be different, but very difficult to be better.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

Apple's Jony Ive describes his "fanatical" approach to design in new interview