We say no to a lot of things so we can invest an incredible amount of care on what we do.

It's very easy to make something that is new. So we are trying to make things that are better.

The nature of having ideas and creativity is incredibly inspiring.

Simplicity is somehow essentially describing the purpose and place of an object and product.

What we make testifies who we are. People can sense care and can sense carelessness.

There's no learning without trying lots of ideas and failing lots of times.

If you are truly innovating, you don't have a prototype you can refer to.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.