Sometimes, we think infinitely more than we act.

Immature product teams make the same mistake: They want users to understand their products but refuse to understand their users.

Unvalidated design assumptions are risky design solutions.

When you ask for design feedbackThe better you can describe the problemAnd the kind of feedback you’re looking forThe better your teammates can help you out

Users' problems are design opportunities.

Good design decisions are rarely guessed.

Art is self-centeredDesign is user-centered

Testing your design assumptions is a good business habit.

Validating your design assumptions is a good business habit.