User problems are design opportunities.

If you think user research is expensive, you should look at the cost of building the wrong thing.

Good designers understand complexity before simplifying it.

Writing is like designing. Use the users' language.

No user testing is the agile way of wasting your development budget.

No usability testing is the agile way of wasting your development budget.

Writing is designing. Use the users' language.

Look deep into your users' problems, and you will design better.

Look deep into your user problem, and you will design better.