Good design makes people feel good.

Design is about creating shareable solutions to shared problems.

When you design a product or service 
You can guess or you can user research

In the user problem lies design opportunity

When you design a product or serviceYou must understand The whole customer journeyNot just one small part

Users will never forget how your product or service made them feel.

When personal assumptions Become unvalidated design decisionsBusiness and user experience are in decay