If you are a small business owner, then you are first and foremost a person who sells.

Don't sell features and benefits. Tell a story.

Discover your driving mission; then redefine your business around it. That, in turn, will lead you to discover your market's blue ocean.

If you want consistent sales results, you need a consistent sales process.

Instead of trying to counter an objection, sidestep it with a story.

It's not your prospect's fault if they have sticker shock; it's yours.

Trust; it's the basis of everything else.

The better you know your customer, the better you can speak directly to them and their situation.

To become a better salesperson, become a better listener.