Our instruments of communication have changed, our ways of communication have changed, and, most important, the ownership of media has changed—because now we all own media.

Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients.

First of all, the word “newspaper” doesn’t really exist anymore, because the first part, “news,” is gone from it. What’s left is only “paper.

The essence of our industry is to be able to present something to somebody in the most concise form and in the quickest way possible.

After twenty successful years in journalism, I left it, vividly remembering that “You can achieve a lot with journalism, but you should know exactly when to quit.

For a modern-day PR expert, it is absolutely essential to know social media platforms in detail.