Sometimes, we have to mix things up with our marketing; we’ve got to do something shocking that gets people out of their normal thought patterns, wakes them up, and connects their perception to reality.

What you say in your marketing and what your company actually does has to line up if you want to be trustworthy and your messages be perceived as authentic by your employees, prospects, and customers.

If you don't have paying customers, you have a hobby.

It is sad but true that many business people have no business being in business.