35 Quotes About Revenue

Millions of business people are each constantly forced to choose between their desire to not be a bad person and their desire to be a good business person, that is to say, to make as much money as they possibly can by maximizing their revenue while minimizing the cost of producing whatever it is that they sell.

In much of Africa, labor, not land, constituted the sole form of property recognized by law, a form of consolidating wealth and generating revenue, which meant that African states tended to be be small and that, while European wars were fought for land, African wars were fought for labor.

You can be extremely productive and not make a profit. Gotta focus on profit-driven productivity if you want to earn money.

Progress is not a question of revenue, it is a question of collectivism.

…environmental quality is higher where income is more equitably distributed, where more people are literate, and civil and political rights are better respected. It’s people power, not economic growth persay, that protects local air and water quality. Likewise, it is citizen pressure on government and companies for more stringent standards, not the mere increase in revenue that compels industries to switch to cleaner technologies.

The attention of a company must be on the welfare of its consumers, not on draining their wallets.

A company’s revenue engine is a critical success factor. I had seen from my own direct experience how easy it was to get caught in silos: marketing people would just think of marketing, salespeople would just think of sales, and accounting wouldn’t think of itself as part of the revenue engine at all. Furthermore, product and the revenue engine were too often thought of completely independent of each other. The need for a more integrated approach was on my mind from the beginning.

The revenue engine is a whole system. It encompasses a diverse set of integrated components, each doing its part to advance the system’s purpose. The engine is not just comprised of marketing and sales— it includes product, accounting, and the underlying technology and data infrastructure required to keep everything flowing. It involves people, tools, workflow, and metrics. Its purpose is to optimize reach, conversion, and expansion of customer spend.

I call my revenue engine model “the bowtie schema.” It was the product of continuous iteration. As I interacted with marketing and sales practitioners and waded through the research, the model slowly emerged. The final model conveys not just the product and customer journey across the bowtie, but also the foundational layers that support that journey-- the interaction between people tools, workflow, and metrics that make it all happen.