Makeup is often used to hide a facial skin condition that was worsened, or even caused, by makeup.

Makeup often makes a woman look like another woman; and/or like she is another woman.

The media made the masses to find not-so-skinny women appear not-so-beautiful … in the eyes of the remote holder.

For the duration of his erection: To a horny man, all women are the most beautiful woman in the world.