Of course, in television's presentation of the "news of the day," we may see the Now...this" mode of discourse in it's boldest and most embarrassing form. For there, we are presented not only with fragmented news but news without context, without consequences, without value, and therefore without essential seriousness; that is to say, news as pure entertainment.

For no medium is excessively dangerous if its users understand what its dangers are. It is not important that those who ask the questions arrive at my answers or Marshall McLuhan's (quite different answers, by the way). This is an instance in which the asking of the questions is sufficient. To ask is to break the spell.

Surrounding every technology are institutions whose organization — not to mention their reason for being — reflects the world-view promoted by the technology. Therefore, when an old technology is assaulted by a new one, institutions are threatened. When institutions are threatened, a culture finds itself in crisis.

...people will come to love their oppression, to adore the technologies that undo their capacities to think.

It is not necessary to conceal anything from a public insensible to contradiction and narcoticized by technological diversions

What’s wrong with turning back the clock if the clock is wrong? We need not be slaves to our technologies

In every tool we create, an idea is embedded that goes beyond the function of the thing itself.

If students get a sound education in the history, social effects and psychological biases of technology, they may grow to be adults who use technology rather than be used by it.

It is inescapable that every culture must negotiate with technology, whether it does so intelligently or not. A bargain is struck in which technology giveth and technology taketh away.