Defining a clear persona helps you guide your brand and business efforts so that they meet your customer's needs.

A name with a catchy story attached makes you less of a business, and more of a character in a story.

Intriguing brand names are provocative and highly memorable.

Consistently watch your trademark for potential threats to its integrity stemming from both other businesses and cultural conflicts.

When choosing a literal brand name, make sure it draws a clear association to the product or service you provide.

When using a literal name, ensure it accurately describes your product or service.

Don't try to be too clever. And when purposefully misspelling common words, proceed with caution.