It is essential for a sustainable economy to see natural resources as an asset, and wasteful or harmful use of those resources as risks.

No matter how good we get at solving environmental problems, it’s not enough to create a truly sustainable economy unless we address the social challenges that imperil sustainability. Foremost among those challenges are inequality and poverty.

Defining a clear persona helps you guide your brand and business efforts so that they meet your customer's needs.

A business with a clear sense of purpose will use its strategy to help shape the decisions it makes.

By getting clarity about things like customers, revenue model and resources, you get to an understanding of what makes your business different.

Define a clear direction for your brand by setting its vision, values and personality.

Looking at products, objects, and other references in the outside world can give you inspiration about how to make your brand better.