...[T]he really important thing is not to live, but to live well... [a]nd to live well means the same thing as to live honourably or rightly...

A man who preserves his integrity no real, long-lasting harm can ever come.

Regard your good name as the richest jewel you can possibly be possessed of -- for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to a good reputation is to endeavor to be what you desire to appear.

The way to gain a good reputation is to endeavor to be what you desire to appear.

Be as you wish to seem.

Serenity, regularity, absence of vanity,Sincerity, simplicity, veracity, equanimity, Fixity, non-irritability, adaptability, Humility, tenacity, integrity, nobility, magnanimity, charity, generosity, purity. Practise daily these eighteen "ities" You will soon attain immortality.