Not all business is good business, and not every customer is a good customer.

If you're going to err, err on the side of simplicity...assume that you have a very brief time to make an impression, and that you'll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.

Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.

Your network is the new professional safety net.

Stories connect us at a human level that factual statements and logical arguments can't possibly match.

Trend currents (as opposed to current trends) are big-picture, unstoppable, inexorable forces that are shaping the world we live in.

No great deed was ever accomplished without focus - a defined direction and purpose. Olympic athletes win by focusing on one sport, not several.

There are ten thousand opportunities on the horizon. The pie keeps growing and, in a rapidly evolving marketplace, white spaces and blue oceans will continue to surround us.

If you've earned the trust of people I already trust, their referral of you to me is worth more than any other form of marketing.