17 Quotes by Steve Woodruff about clarity
- Author Steve Woodruff
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There's plenty of money in any niche where you're scratching a genuine business niche.
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What we offer needs to be a clear and obvious fit for our customers. We need to help others envision exactly what they're buying - in concrete terms.
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Clarity is that 20/20 focus that cuts through the fog and lets you stand our from the noise. Clarity fuels effective marketing and selling.
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Whatever size the business, getting attention in a crowded marketplace demands, above all, a clear and focused message: a signal that rises above the noise.
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A memory dart is your shorthand verbal business card. It is your identity implanted directly into the memory of your listener.
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You don't fly to another country and expect the residents to speak your language. You have to communicate with speech they understand. Winning business involves speaking human, not spewing jargon.
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Clarity is an act of courage to say "yes" to the best business - and therefore to decisively say "no" to work that isn't a good fit.
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To win, you have to be clear about your superpower, and you make that differentiation clear to your customers. Otherwise, you remain part of the noise.
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