For many people and companies, the only place they are seen by others "in person" is on the Internet. Having a stand-out, consistent brand is imperative.

Project your “brand” to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable—or not.

A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares with us what we can expect by doing business with you.

Is YOUR brand consistent and congruent with your desired outcomes?

Whether you are in business or simply want to be remembered positively, frankly consider these things: What makes you feel special and significant? What makes you unforgettable? When people see or think of you, what image do you think comes to mind?

Since nothing stays the same, the great news is that, at any moment, you have the ability and power to move the needle in the direction of your dreams and create a brand that best represents you.

You can re-design your life, learn a new skill, update your appearance, offer a new service, or even change your attitude.

You can always create the space to Review, Redo, and Renew as I teach in my book Release the Power of Re3. If you feel it is time to refresh your brand, take a moment to rethink your relevance and apply my 3-step formula.

Emotionally intelligent people trust their instincts and can identify how certain thoughts, feelings, people, and situations make them feel.