With your blue ocean move chosen, and its market potential confirmed, it's time to formalize your business model.

Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.

while speed may be important, even more important is linking innovation to value. No company should rest easy until it achieves value innovation.

the cornerstone of blue ocean strategy. Value innovation, not innovation per se,

When organizations fail to register the difference between value innovation and innovation per se, they all too often end with an innovation that breaks new ground but does not unlock the mass of target buyers

stop looking to the competition. Value-innovate and let the competition worry about you.

Focus on innovating at value, not positioning against competitors

innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.

blue oceans were seldom the result of technological innovation per se;