executives are often reluctant to accept the need for change; they may have a vested interest in the status quo, or they may feel that time will eventually vindicate their previous choices. Indeed, when we ask executives what prompts them to seek out blue oceans and introduce change, they usually say that it takes a highly determined leader or a serious crisis.

Messages communicated through numbers seldom stick with people

The hardest battle is simply to make people aware of the need for a strategic shift and to agree on its causes

Perspective is critical to success. Your mind-set is more ingrained than you realize.