Focus, divergence, and a compelling tagline. Without these qualities, a company’s strategy will likely be muddled, undifferentiated, and hard to communicate with a high cost structure.

Focus on the big picture, not the numbers.

Strategic move will be well placed to create multiple blue oceans over time, thereby continuing to deliver high growth and profits over a sustained period.

luck, of course, will always play a role, as it does with all strategies

The planning process doesn’t produce strategy

A good way to test the effectiveness and strength of a strategy is to look at whether it contains a strong and authentic tagline.

With your blue ocean move chosen, and its market potential confirmed, it's time to formalize your business model.

Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.

there is no such thing as a riskless strategy Strategy will always involve both opportunity and risk,