1,265 Quotes About Advertising

After over a decade of monopoly in the online distribution, the major OTAs had to (at least partially) reinvent themselves, by diversifying and broaden their products in order to stay relevant. Because, if up until now metasearch engines merely aggregated third-party data, they now provide the option to complete one’s reservation without even leaving the result page. And that, for an OTA, is a problem.

The times when Google used to simply showed ten organic results seems like history. On a standard Google search, in fact, it is easy to get multimedia results directly in the SERP. Try googling “funny cats” and you will probably only have 3 or 4 links, together with a dozen of videos and images. According to several studies, last year Google responded with universal search results to more than 80% of queries, (mainly YouTube videos, images, and news).

Of all the choices hoteliers have to make, choosing the right Property Management System is one of the most stressful, yet crucial, one.

The term “cloud” is still open to interpretation. There is a subtle, yet decisive, difference -in fact- between “designed for the cloud” software and “converted to the cloud” ones.

Your USP is never what you think it is. It is what your customer think it is.

Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.

A new dot.com bubble for AI? I doubt it. Companies do not invest in AI because it's hot, but because it is efficient

Let computers do what computers do best and let humans do what humans do best

AI is already mainstream. It's just not very visible