165 Quotes About Advocacy

An idea is like a play. It needs a good producer and a good promoter even if it is a masterpiece. Otherwise the play may never open; or it may open but, for a lack of an audience, close after a week. Similarly, an idea will not move from the fringes to the mainstream simply because it is good; it must be skillfully marketed before it will actually shift people's perceptions and behavior.

Entrepreneurial quality - is by far the toughest (criterion for a social entrepreneur).. For every one thousand people who are creative and altruistic and energetic, there's probably only one who fits this criterion, or maybe even less than that. By this criterion...we do not mean someone who can get things done. There are millions of people who can get things done. There are very, very few people who will change the pattern in the whole field.

When it comes to rain making, not all followers are equally valuable. Some people have a lot more influence than others.

Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.

When it comes to rain making that all followers are equally valuable. Some people have a lot more influence than others.

Without a clear recognition of your brand and a focus plan you can miss your mark in the middle of great success.

The key is to use all the assets you have in establishing your brand: credentials experience and accomplishments.

When you present your brand consistently people come to know what to expect from you and ultimately look to you for insights and leadership in your niche.

Think big. That’s what making rain is all about.