28 Quotes About Book-marketing

Not all marketing people are writers, but all writers must learn to be marketers.

Even if the writer himself was a good person, and even if his book really was insightful, all books were ultimately marketed as status symbols, and all writers participated to some degree in this marketing. Presumably this was how the industry made money.

The size of your audience is more important than the size of your book

Marketing isn’t sleazy car salesman tactics. Marketing isn’t tricking people into buying. Marketing isn’t unethical. Marketing isn’t intrusive self-promotion. Marketing is two things: (1) creating lasting connections with people, through (2) a focus on being relentlessly helpful.

People can’t read a book if they don’t know it exists. All authors need to do marketing, regardless of how they published.

Think of your book’s title as a headline for a breaking news story. For as long as newspapers (and now internet news content) have been around, diligent scribes have been searching their thesauruses for the right combination of power words for headlines as a way to draw in readers’ curiosity…

My theory is that every little bit has the potential to help. We just have to learn where to focus our limited time and energy, because we obviously can’t do it all.

Writing a book without promoting it is like waving to someone in a dark room. You know what have you done but nobody else does.”~Madi Preda

You can write the most wonderful book in the world. But if people don’t know about your book they won’t know to buy it.