35 Quotes About Branding-culture
- Author David Brier
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The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
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- Author David Brier
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It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
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- Author David Brier
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The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the cheapest offering will get the sale).
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- Author David Brier
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So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
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- Author David Brier
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Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
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- Author David Brier
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Cookie cutters are for baking, not branding.
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- Author David Brier
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Having a me-too brand is a death sentence.
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- Author David Brier
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Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
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- Author David Brier
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If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.
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