177 Quotes About Expert

It was my own frustration in constantly explaining the value of intangibles that led me to write down these thoughts, intending to increase understanding by creating a coherent explanation of this transformative perspective.

Differentiation and value today come from unlocking your creative potential, not owning a factory or a farm. The only sustainable competitive advantage left is being the best version of yourself.

Manifesting your creativity via sharable forms such as products, services, or entertainment—that produces your advantage.

The meaning behind your passion, whether it be for hospitality, law, or hot sauce, now translates into value. In the Age of Ideas this is what the market demands, and you have the power to give it to them by unlocking your unique creative potential.

By shifting the perception of a person, product, or place, you will significantly impact their value and how the market interacts with them. Per- ception is closer to reality than ever before, and your ability to positively shift perception directly correlates to how much value you can create in the Age of Ideas.

Your creative potential is fully unleashed when you manifest the highest and purest form of your purpose, what you stand for, what you believe in, what you’re best at.

Creativity, like love, is entirely emotional, meaning it doesn’t have a physical presence. That’s what makes it so extraordinary, and yet so difficult for so many to believe in or understand. It makes a lot of very smart people uncomfortable; they have an intense desire for creativity in their lives or businesses, but they can’t just purchase it like a material thing or control it like a process in a factory.

The value of creativity is the difference between the branded price and the commodity price of a product, service, idea, or person.

Let’s discuss our Swoosh-less Nike sneaker for a moment. My guess is that if you removed the branding from a pair of Nike Dunk sneakers, they would be worth no more than twenty-five percent of their retail price. That means that at least seventy-five percent of the value of a Nike sneaker is tied up in the emotional elements you can’t see or touch, the intangibles. But just because you can’t see them or touch them doesn’t mean they aren’t real.