1,271 Quotes About Genius

The word Genius is not a noun, it's a verb!

It's a silly argument, and unnecessary. Creativity doesn't happen "in here" or "out there" but in the spaces in between. Creativity is a relationship, one that unfolds at the intersection of person and place.

Einstein's secretary once said that if Einstein were born among the polar bears, he would still be Einstein. But unless polar bears were well versed in theoretical physics, that is not true. Einstein would not be Einstein. Which is not to take anything away from Einstein, or the polar bears, but simply to point out that he was part of a creative ecology, and trying to isolate him from it is not only silly but futile.

Genius creates from the heart and when the artifact is broken so is the heart.

The lazy will always attribute genius to some 'inspiration' that comes for mere waiting.

I would be dreadfully remiss not to think that God would painstakingly craft something an intimately ingenious and inexplicably intricate as my life, and that by virtue of such sheer brilliance I should not examine it with the greatest precision and unleash it with the fullest abandon.

Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.

There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).

Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words: