8,953 Quotes About Leadership

Simply thinking creatively is not the same as being innovative, and only those who risk breaking out of their comfort zone by putting thought into action will discover the profusion of opportunity that exists.

There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).

Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:

Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.

The practice of consciously moving beyond the ego brings a new dimension to leadership.

When we step into positions of leadership, we make a whole set of promises we may not know we are making.

Collective leadership effectiveness drives business performance.

A better model of leadership means more effective leadership and better business results.

Leadership is a conversation.