84 Quotes About Marketing-strategy
- Author Pooja Agnihotri
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Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.
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- Author Pooja Agnihotri
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One market research project should have only one objective. More than one objective can affect the effectiveness of your research.
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- Author Germany Kent
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Be about your brand.
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- Author Pooja Agnihotri
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Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic.
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- Author Pooja Agnihotri
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The sample includes who are you planning to study and how many participants will be there for this study as you can’t study everyone. You will be required to further divide them into various groups.
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- Author Pooja Agnihotri
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Not paying attention to your market research results is not just a waste of your market research efforts but also a loss of an opportunity to make your business more profitable.
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- Author Pooja Agnihotri
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Lack of market research is also an important factor that causes business failure.
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- Author Pooja Agnihotri
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Market research is an ongoing part of any business. It shouldn’t be done just when you’re launching a product or when you’re struggling with business growth.
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- Author Pooja Agnihotri
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Focus groups for business projects are kind of the same. In this, you are going to collect data from a group of your customers or potential customers rather than your friends.
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