1,050 Quotes About Strategy

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

In order to be a tech leader, visionary and strategist you can't fear being wrong - it is going to happen sooner or later!

There are no keys to success - only tools.

You can either learn to live with your Kryptonite or you can conquer it. Do what others don’t and you will have a distinct strategic advantage.