1,050 Quotes About Strategy

Today, one hardly talks about strategy without using the language of competition.

strategy perforce becomes a zero-sum game where one company’s gain is another company’s loss

strategy is about confronting an opponent and fighting over a given piece of land that is both limited and constant.

Our research reveals that most companies’ strategic planning process keeps them wedded to red oceans. The process tends to drive companies to compete within existing market space.

If you ask companies to present their proposed strategies in no more than a few slides, it is not surprising that few clear or compelling strategies are articulated.

Understanding the competitive forces, and their underlying causes, reveals the roots of an industry’s current profitability while providing a framework for anticipating and influencing competition (and profitability) over time. P. 26

The strongest competitive force or forces determine the profitability of an industry and become the most important to strategy formulation. The most salient force, however, is not always obvious. P. 26

If the forces are intense, (..) almost no company earns attractive returns on investment.If the forces are benign, (..) many companies are profitable. P. 25

Understanding industry structure is also essential to effective strategic positioning P. 26