27 Quotes About Viral





  • Author Sinan Aral
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    When fake news isn’t completely fabricated, it typically distorts real-world information by tweaking or contorting it, mixing it with true information, and highlighting its most sensational and emotional elements. It then scales rapidly on social media and spreads faster than our ability to verify or debunk it. Once it spreads, it’s hard to put back in the bottle and even harder to clean up, even with a healthy dose of the truth.

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  • Author Derek Thompson
  • Quote

    The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.

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