The tremendous growth in search underscores it as a fundamental advertising and public relations medium that has to be considered alongside other ad and PR venues, rather than being an afterthought. The growth also makes the New York event all the more critical for anyone and everyone looking to gain further traction in this surging market. Those not already in it are falling further behind. Those who are taking part face stronger competition for limited search inventory and rising prices. Our conference helps both groups get ahead.
-Danny Sullivan
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