Yet science articles, like Denise Grady’s piece about the cough, made the Most E-Mailed list more than politics, fashion, or business news. Why? It turns out that science articles frequently chronicle innovations and discoveries that evoke a particular emotion in readers. That emotion? Awe.
-Jonah Berger
Select a background
More quotes by Jonah Berger
Popular Authors
A curated listing of popular authors.