Effective Sales is about breaking the habitual routine of buying and selling, this is applicable to both — the buyer and the seller. An habitual routine is something where both the parties are happy with what they do on a regular basis and may not have any motivation to change direction. The habitual routine breaks when a salesperson decides to follow a different approach more suitable to the situation and in the process be able to persuade the buyer to break-free from their routine.
-Shahenshah Hafeez Khan
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