#Typography
Quotes about typography
Typography, the art and technique of arranging type, is a fundamental element of design that shapes the way we perceive written language. It goes beyond mere aesthetics, influencing readability, mood, and the overall impact of the text. Typography is not just about choosing a font; it's about creating a visual language that communicates the essence of the message. This intricate craft involves the thoughtful selection of typefaces, point sizes, line lengths, and spacing to create a harmonious and engaging visual experience.
People are drawn to quotes about typography because they encapsulate the profound connection between form and content. These quotes often highlight the power of typography to evoke emotions, convey meaning, and transform ordinary text into a compelling narrative. Typography enthusiasts appreciate the subtle nuances and creative possibilities that come with different type styles, and they find inspiration in the way typography can elevate the written word to an art form. Whether you're a designer, a writer, or simply someone who appreciates the beauty of well-crafted text, quotes about typography offer insights into the delicate balance between function and form, reminding us of the silent yet powerful role typography plays in our daily communication.
In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.
One of my colleagues is convinced that having a wide range of types to choose from is a complete waste of time. He swears by two typefaces: Gill (1928) and Frutiger (1975), which he uses for road signs (among other things). (...) [U]ntil 1975, the year in which Adrian Frutiger's eponymous typeface came onto the market, my colleague could only have made half of his selection. It seems to me that this proves the case for continuing to design new typefaces.
A man who would letterspace lower case would steal sheep, Frederic Goudy liked to say. If this wisdom needs updating, it is chiefly to add that a woman who would letterspace lower case would steal sheep as well .
However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do not read everything that appears in print, but do read that which appears interesting.
Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability.
For a new fount to be successful it has to be so good that only very few recognize its novelty.