6 Quotes by Abraham Varghese

Simple problems are hard to solve, Because they need common sense. Simple problems are made complex. Complex things are solved using patterns. Coefficient is introduced along with variable to create a pattern, But coefficient is a constant. To find coefficient, We again use complex patterns to make it look constant.

Always remember, Brand exists in the consumers mind, so the brand is owned by the user.

Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has to deliver what it promises ie. What it says and what it does should be in harmony.

If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency

Forgiveness is the only lethal weapon which can destroy all evil.

If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency.