197 Quotes by Edward De Bono

  • Author Edward De Bono
  • Quote

    The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

  • Tags
  • Share

  • Author Edward De Bono
  • Quote

    Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.

  • Tags
  • Share


  • Author Edward De Bono
  • Quote

    Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.

  • Tags
  • Share

  • Author Edward De Bono
  • Quote

    Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.

  • Tags
  • Share

  • Author Edward De Bono
  • Quote

    We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.

  • Tags
  • Share

  • Author Edward De Bono
  • Quote

    Child mortality [since 2000 is] down by 2.65 million a year. That's a rate of 7,256 children's lives saved each day. ... It drives me nuts that most people don't seem to know this news.

  • Tags
  • Share


  • Author Edward De Bono
  • Quote

    I'm in love with this country called "America." I'm a huge fan of America. I'm one of those annoying fans - you know, the ones that read the cd notes and follow you into bathrooms and ask you all kinds of annoying questions about why you didn't live up to that. I'm that kind of fan. I've read the Declaration of Independence, and I've read the Constitution of the United States, and they are some liner notes, dude.

  • Tags
  • Share