197 Quotes by Edward De Bono


  • Author Edward De Bono
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    The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'

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  • Author Edward De Bono
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    Analysis is simplifying, breaking down things into parts, picking out strands and elements. Analysis is comparing unknown things with things that are known. Analysis also involves picking out relationships and putting them back together as a whole.

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  • Author Edward De Bono
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    Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

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  • Author Edward De Bono
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    It wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.

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  • Author Edward De Bono
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    Everywhere I go, I see very much the same thing. I see the same compassion for people who live half a world away. I see the same concern about events beyond these borders. And, increasingly, I see the same conviction that we can and we must join together to stop the scourge of AIDS and poverty.

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  • Author Edward De Bono
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    The music that really turns me on is either running toward God or away from God. Both recognize the pivot, that God is at the center of the jaunt.

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