5 Quotes by Harry Schuhmacher


  • Author Harry Schuhmacher
  • Quote

    You don't play beer ads in the morning and you don't play beer ads on the news, so they're going against all kinds of conventions. When you do things against convention, you own it. It puts your thinking on edge.

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  • Author Harry Schuhmacher
  • Quote

    If you look at what's growing in the beer industry, it's import and craft beers. They're higher priced and perceived as luxury products. And so if you look at the whole alcohol category, people perceive wine and spirits as high-end, so there's some trading up between beer and wine and spirits.

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