70 Quotes by Leo Burnett

Steep yourself in your subject, work like hell, and love, honor and obey your hunches.

If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Products are made in the factory, but brands are created in the mind.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

What helps people, helps business.