2 Quotes by Loren T Weisman

Sharing pictures of yourself in front of houses you don’t own, standing by cars you don’t drive, and holding money that isn’t yours as you lie that it is, only sets you up for questions you can’t answer and a completely false foundation.

Effective branding comes down to creating a sense of comfort, recognition, and trust in your engagement, your message, and your products. It is more about the content and message than the logo and the colors.