13 Quotes by Steven Heller

While [Frank H.] Young added, 'In a good modern layout the principles of all good layout still prevail . . . cohesion, legibility, movement, emphasis, simplicity, and continuity.

Typefaces are to the written word what different dialects are to different languages.

However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do not read everything that appears in print, but do read that which appears interesting.

With this league, fans get to root for their home teams with non-stop fast-paced wall to wall action.

The first thing I realized was the incredible passion that the South Florida fans have for the game of soccer when national pride is on the line. Even though I was not a native of the two countries playing, the spirit of the people got me into the game. That is what I want to accomplish with the WISL.

Humor is all about timing.

When you’re living in the moment, you’re living in the moment; whatever that moment is, that’s your reality. Everything else is a myth.

The future is not really the future. It's just a present that looks good.

Graphic designers should be literate in graphic design history. Being able to design well is not always enough. Knowing the roots of design is necessary to avoid reinvention, no less inadvertent plagiarism.