112 Quotes by W. Chan Kim

We don’t have a theory of strategy creation

As of yet there has been no theory or process for true strategy creation.

Large R&D budgets are not the key to creating new market space. The key is making the right strategic moves.

The creation of blue oceans, in other words, is a product of strategy and as such is very much a product of managerial action.

Voluntary cooperation is more than mechanical execution, where people do only what it takes to get by. It involves going beyond the call of duty, wherein individuals exert energy and initiative to the best of their abilities—even subordinating personal self-interest—to execute resulting strategies.

Stakeholders need to know that their voices have been heard and that there will be no surprises.

Engagement means involving individuals in the strategic decisions that affect them by asking for their input and allowing them to refute the merits of one another’s ideas and assumptions.

Messages communicated through numbers seldom stick with people

brand building increasingly relies heavily on word-of-mouth recommendations spreading rapidly through our networked society.