112 Quotes by W. Chan Kim

When exceptional utility is combined with strategic pricing, imitation is discouraged.

Once a company creates a blue ocean and its powerful performance consequences are known, sooner or later imitators appear on the horizon.

the strategic price you set for your offering must not only attract buyers in large numbers but also help you to retain them.

Find the right price for an irresistible offer, which, by the way, isn’t necessarily the lower price.

Identify where the mass of target buyers is and what prices these buyers are prepared to pay for the products and services they currently use.

The hardest battle is simply to make people aware of the need for a strategic shift and to agree on its causes

Perspective is critical to success. Your mind-set is more ingrained than you realize.

The only way to beat the competition is to stop trying to beat the competition.

The cost side of a company’s business model ensures that it creates a leap in value for itself in the form of profit – that is, the price of the offering minus the cost of production. It is the combination of exceptional utility, strategic pricing, and target costing that allows companies to achieve value innovation – a.