The attention of a company must be on the welfare of its consumers, not on draining their wallets.

It is only when a company cares for its consumers as much as the consumers care for its products or services, can we create a healthy consumer culture – or else, corporate irresponsibility and consumer stupidity will only create a shallow, snobbish, insecure and ignoramus society.

Greed is self-preservation in action - it is selfishness in action. So to treat greed, we must treat selfishness.

Why do you think Apple can become the first trillion dollar company in history, not because they can innovate, but because they can abuse the shallowness and vanity of the masses.

I wear a ten dollar shirt with twenty dollar jeans, shoes and watch, because when you pay less attention to appearance, you can pay more attention to character.

Your brain feels good to look at something at a distance, but the moment you receive it, that's it - in a short while your brain gets used to that specific trigger of possessing that specific object, then it keeps craving for a new trigger - new stimulant, and if you do not give your brain that specific new trigger, your brain will rebel against you, in the same way as an addict's brain rebels against the person.

Professions of psychiatry, therapy and mindfulness are bound to boom in parallel with unmoderated consumerism, for unmoderated consumerism facilitates self-absorption which in turn breeds anxiety, and the more anxious you are, the more you need expert help to deal with that anxiety.

It’s not just the advertisement that matters in a product’s impact on the consumer brain, but also, something as subtle as the color scheme of a product’s packaging matters a great deal. Each color triggers certain emotional responses in the human brain, so the color-scheme of the packaging of a product must match correctly with the product’s nature and purpose.

Apple doesn’t care about privacy. All it cares about is privacy for the privileged.