Although data can make a compelling case for something, data rarely create the emotions needed to spur people into action

Simplicity is about subtracting the obvious and adding the meaningful.

When a small, unassuming object exceeds our expectations, we are not only surprised but pleased. Our usual reaction is something like, "That little thing did all that?" Simplicity is about the unexpected pleasure derived from what is likely to be insignificant and would otherwise go unnoticed. The smaller the object, the more forgiving we can be when it misbehaves.

Sophistication is the craft of subtlety that goes noticed.

Design is about crafting an experience that is unfamiliar enough to feel novel, yet familiar enough to instill confidence.

Teaching is the rare profession where the customer isn't always right and needs to be told so appropriately.

Communication in every which way is everything for the leader.

Things that I can do myself, I either do by myself, or teach a willing undergraduate who doesn't know how to do those things by doing it for me. Things that I can't do myself, my graduate students should be doing.