Trust plays an important role in making you a great leader because if your employees don’t trust you, they won’t trust your vision or the action plan that you will share with them.

You have to start treating your employees as equals and start sharing things with honesty. By doing so, it will make them feel a part of the project, but it will also make them think of new and improved ways of doing the same things.

Employee loyalty is cheaper than hiring new employees, training them, and motivating them.

Loyalty development is tied to motivation, if you know what motivates an employee, you will be able to turn that into loyalty development.

No business is just a one-man’s job. You need sales, you need operations, you need partnerships, you need even customer and brand loyalty.

If the end result is customer satisfaction, your business will thrive. If the end result is customer loyalty, your business will bloom.

Knowing your audience well as a part of the market research will pay off with improved customer loyalty and relationship building.

We always talk about competition and how easily others enter your industry and become your competitors, but the biggest threat comes from how easily your customers can switch to another brand’s products.

Post-purchase dissonance is when the customers regret the product that they have just bought.